Daily Minute Master Series
January 26, 2024
by Corey Padveen
Marketing News and Updates
New Report Shows TikTok Usage is Rising Among Teen Users, While Snapchat Remains a Key Connector
Engagement trends, in all forms, are evolving, with more of us spending more of our time online, and interacting in new environments, be it in AR, VR, through AI-influenced means, and more.
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Instagram Now Lets You Opt-Out of Read Receipts for DMs
After announcing that it was coming last November, Instagram has this week rolled out the capacity for users to switch off read receipts for their DMs, so you can control when “Read” and “Seen” indicators appear (or don’t) for the sender within message streams.
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Why Google May Rank AI-Generated Content Over Original News
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered an official response to the claim, it doesn’t offer a complete explanation as to why some domains outrank others in the news.
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About Those Google AI Search Quality Raters
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events.
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Meta Launches New Tools To Help Brands Fight IP Infringement
Meta has launched new tools and services to help brands protect their intellectual property and prevent unauthorized use. This includes an updated Brand Rights Protection suite to identify and take action against infringing content and a new Intellectual Property Reporting Center where brands can submit complaints.
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Google Ads Liaison Explains “Other” Search Terms Issue
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms.
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