Daily Minute Master Series
January 25, 2024
by Corey Padveen
Marketing News and Updates
Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update
Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations.
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Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta’s adding some new measures to help brands protect their IP, with an update to its Brand Rights Protection Manager tool, which detects replicas in product listings, and a new Intellectual Property Reporting Center that will track IP violation reports, making it easier to keep tabs on concerns.
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The Upshot for Marketers as Social Media Platforms Evolve in 2024
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends.
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How Short Videos & User-Generated Content Impacts Marketing
A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing has evolved from an optional tactic to a critical strategy for companies of all sizes.
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Why You Should Consider Semantic HTML For SEO
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity. Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it should be considered for both SEO and website accessibility.
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Why Google May Rank AI-Generated Content Over Original News
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered an official response to the claim, it doesn’t offer a complete explanation as to why some domains outrank others in the news.
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