Daily Minute Master Series
January 24, 2025
by Corey Padveen
Marketing News and Updates
Snapchat Launches New Incentives for AR Developers
Snapchat’s launching a new way for AR creators to monetize their efforts, while it’s also looking to help students get into AR, via a new pricing model for its AR Spectacles.
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Threads Rolls Out Post Scheduling to App Users
After launching an initial test of post scheduling last month, Threads has now announced that all users will be able to schedule their posts natively in the app.
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Short-Form Video Dominance: The Future Of Engagement In Social Media
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views and TikTok surpassing 1.6 billion monthly active users, it’s clear that short-form videos are dominating the social media landscape.
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LinkedIn Report Reveals Most In-Demand Marketing Skills
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth.
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Matt Mullenweg Hires New Lawyers In Fight Against WP Engine
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation is formally called NOTICE of Appearance. A subsequent legal filing indicates that the new representation is currently handling the response to a Motion to Intervene filed by a third party that is not connected to WP Engine.
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Meta Threads Takes the Next Step By Launching Ads
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that Meta is ready to monetize its newest social media experiment.
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