Social Media

Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report

Facebook has this week released its latest ‘Topics to Watch’ report, which highlights all the key subjects that saw significant increases in mention volume in December 2019, the last month of the last decade. Facebook’s Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – Facebook’s research team says that up to 80% of the topics they’ve identified in their monthly reports have gone on to become more significant movements, which means that by tapping into them early, you can potentially stay ahead of the curve.

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TikTok Signs New Music Licensing Deals to Enable Increased Music Usage and Partnerships

Music is central to TikTok, and the company is now close to further legitimizing such connection with a raft of new music licensing deals which are, reportedly, close to being announced. As reported by TechCrunch, TikTok has this week signed an agreement with Merlin, an agency which represents a range of independent music labels and artists, while TechCrunch also says that TikTok has agreed to similar licensing deals with Sony Music, Warner Music and Universal Music, though nothing has been officially announced on the latter three as yet.

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Marketing

Google Offers Guidance on Featured Snippets Update

Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also known as position zero because it ranked above position one of the normal search results. That is no longer the case. Google will no longer show duplicate URLs for pages promoted to the featured snippets.This process of removing duplicate URLs from SERPs containing featured snippets is called deduplication

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7 Trends B2B Marketers & Companies Must Embrace in 2020

Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics. Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust. So let’s look at some of the tools and strategies that forward-thinking companies should embrace this year.

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