Daily Minute Master Series
January 23, 2025
by Corey Padveen
Marketing News and Updates
What Happens Next To The U.S. Vs. Google Antitrust Case?
With the punishment for Google’s first search antitrust case expected to be delivered in August 2025, the looming question is what will happen now with a new U.S. President and a new set of Department of Justice (DOJ) appointees.
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SEOs Are Recommending Structured Data For AI Search… Why?
A post on LinkedIn questioned the idea that Schema.org structured data has an impact on what a large language model outputs. Apparently there are some SEOs who are recommending structured data to rank better in AI search engines.
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Are People Clicking Links In ChatGPT Search? Brands Say Yes
A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven search may change product discovery and online traffic. While these numbers are self-reported and lack broader data, they offer insight into how consumers engage with AI search results and how brands can benefit.
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Google Updates Site Reputation Abuse Policy Documentation
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are meant to you better understand what qualifies as a violation and how to stay compliant. While the updates don’t change how the policy is applied, they make the rules easier to follow by incorporating more detailed explanations from a recent blog post FAQ.
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Google’s Documentation Update Contains Hidden SEO Insights
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved.
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How Use WordPress Multisite To Create a Website Subdirectory
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite.
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