Daily Minute Master Series – January 23, 2020.
Social Media
Facebook Publishes New Safety Guide for Athletes
In the lead-up to the 2020 Tokyo Olympics, Facebook has published a new guide to help professional athletes better secure and protect their Facebook and Instagram accounts. As explained by Facebook: “This guide is designed to help you prevent, protect, moderate, and escalate on both Facebook and Instagram. We’ll run through how to protect your password, set up two-factor authentication, understand Page access and take action when you’ve been hacked. We’ll also walk through how to moderate your Pages, and how to escalate when you experience bullying and harassment.”
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Instagram’s Adding a New Way to Find and Share Stories that Mention Your Profile
The option could be great for brands looking to showcase relevant mentions, which could include customer feedback, endorsements, influencer marketing partnerships, etc. It may well be worth taking a look through your Stories mentions regularly, with a view to amplifying relevant messages, adding a level of social proof via customer comment. At this stage, it’s not clear how widely accessible the option is. Instagram rolled out its ‘Stories About You’ feature a few months back, which provides a similar listing of active Stories that mention your @handle (though in your Mentions feed, not within the Stories flow like this), but that listing is only available to Instagram users with either a business or creator account.
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Marketing
Google Adds New ‘Collections’ Listings Based on Your Search History
Google’s looking to make your search history more functional by gathering topically related queries that you’ve entered in the past into defined collections, based on subject groups. As explained by Google: “Today, we’re launching some changes to Collections in Search to make it easier to jump back into your task without digging through your search history. Using AI, Collections in the Google app and mobile web now groups similar pages you’ve visited from Search related to activities like cooking, shopping and hobbies. You can choose to save these suggested collections so you can come back to them later.”
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3 Tips for Brands Looking to Utilize TikTok for Marketing
According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). Typically, the significant rise of a new social media app opens the floor for online debate – should users create a personal or professional account with the platform or skip it? TikTok’s current audience is dominated by younger users, and depending on a brand’s target market, this may either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a daily basis by large organizations.
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