Daily Minute Master Series – January 22, 2020.
Social Media
Instagram’s VP of Product Provides Insight into its Hidden Like Count Test
“This one came from the team that works on interactions and feed, so this team is incentivized to try to drive more likes [and] more comments, but in all of their user research, they heard so loud and clear that people felt like the public like count was a very high area of pressure for them when they produce content on Instagram […] the act of expression itself is what we cared about, not the validation, or perceived validation, that a public like count gets people.”
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Changes Could be Coming for Twitter’s Explore Page
As part of its enhanced focus on topics, and connecting users to the tweets that will be of most interest to them, Twitter has been working to refine its Explore listings of late. You might have noticed a few weeks back that topic listings disappeared from the main page, for example, then returned a few days later. Well, Explore could be set to change again – this week, Twitter product designed Martin Craster has put out a call to users asking for feedback on how they can improve Explore in line with audience need.
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Marketing
SameSite Requirements for Cookies: What SEOs and Developers Need to Know
As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code uses a more stringent ‘secure-by-default’ model for getting and setting values on the browser. The difference is an enforced SameSite value of ‘None’ plus Secure in third-party cookie contexts. This change also makes it easier for browser creators to grant the user options to manage third-party cookies and first-party cookies independently.
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Get Ready For An Even Stronger Google in 2020
Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz surrounding threats to Google, including the rise of Amazon – Google just keeps finding ways to become more dominant. Here’s what I see happening in the coming year:
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