Daily Minute Master Series – January 21, 2020.
Social Media
Social Shorts: Instagram Tests Web DMs, TikTok Explores Curated Content Streams, Pinterest Passes Snapchat in Users
Pinterest eclipses Snapchat in users. In 2019, Pinterest surpassed Snapchat as the third-biggest social media platform in the U.S. and will continue to stay ahead in the coming years, according to the latest estimates from eMarketer. In 2018, Snapchat barely edged Pinterest out with 75.8 million users (compared with Pinterest’s 75.5 million), despite the fact that Snapchat lost users after its major redesign. Snapchat rebounded last year with 80.2 million users, but was still surpassed by Pinterest, which claimed 82.4 million users at the end of 2019.
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Instagram Drops IGTV Button Due to Lack of Use
Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it. Users are primarily accessing IGTV content through links from the main feed, as well as the Explore feed and directly from creators’ profiles. IGTV videos can still be accessed this way going forward. Instagram also has a dedicated IGTV app, which will still be available, but a report from TechCrunch reveals the app has failed to catch on with users. Only 7 million of Instagram’s 1 billion+ users have downloaded the app since it launched in June 2018.
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Marketing
Keywords in SEO: What It Means to Write for Search Audiences in 2020
SEO content is content written for the purpose of ranking in search engines. That term, however, has fallen out of favor with many SEO professionals. That’s because “SEO content” implies content written for search engines rather than humans, and that’s not good. Why? Because Google’s algorithm is a programmatic representation of the searcher. If the algorithm is trying to model what a human visitor would pick as the best result, the answer to “how to rank” is to do what’s best for searchers.
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A New Search Engine Enters the Market – OneSearch from Verizon Media
An unlikely competitor enters the search engine market as Verizon Media launches its privacy-focused OneSearch. OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com. What differentiates Verizon Media’s OneSearch from DuckDuckGo, a more established privacy-focused search engine, is the ability for businesses to integrate it with their existing privacy and security products.
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