Daily Minute Master Series
January 2, 2025
by Corey Padveen
Marketing News and Updates
TikTok Marketing: An In-Depth Guide For Brands
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at how they can harness the platform.
For the full article click here
Marketing Leaders Identify Key Trends For 2025
Personalization has transformed from a nice-to-have into a must-have in marketing strategies over the past few years. Consumers now expect tailored experiences at every interaction, and their attention spans are shrinking for anything less. As we move into the next year, these expectations are set to rise, pushing marketers to discover innovative ways to deliver deeper personalization at scale. Enter AI—the fastest and most cost-effective solution to meet these evolving demands.
For the full article click here
4 Reasons Why Franchisors Churn Through Marketing Suppliers—And How To Overcome Them
In the fast-paced world of franchising, the stakes are high, and the pressure to meet growth goals is unrelenting. For many franchisors, selecting the right suppliers—whether for marketing, IT, legal services or beyond—is a critical yet often overlooked decision.
For the full article click here
Keys To A Successful Webinar That Drives Leads For Brands
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way.
For the full article click here
Introduction To Vector Databases And How To Use AI For SEO
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the abstract N-dimensional space. Vectors, as explained in the previous chapter, are crucial for identifying how entities are related and can be used to find their semantic similarity. This can be applied in several ways for SEO – such as grouping similar keywords or content (using kNN).
For the full article click here
Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage campaigns, and even analyze performance. Privacy updates threw yet another curveball, with third-party cookies trying to fade into the sunset, but then Google reversed its decision, and platforms stepped up with new privacy-friendly targeting solutions.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
