Daily Minute Master Series
January 19, 2024
by Corey Padveen
Marketing News and Updates
How Agency Leaders Can Navigate The Ins And Outs Of Data Analytics
Creatives don’t always mix well with math and science. However, the data revolution is in full swing, and crunching numbers has become essential if you want to run an effective agency.
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Modern SEO: Packaging Your Brand and Marketing for Google
Why ROI And ROAS Are Not Optimization Metrics
In marketing analytics, return on investment (ROI) or return on ad spend (ROAS) have typically been positioned as the gold standard of measurement and are shown prominently in reporting dashboards and reports.
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WhatsApp Announces New Tools for Channels, Including Polls and Voice Notes
Snapchat’s New AR Art Activation With Fine Arts Museums of San Francisco
Snapchat’s once again looking to highlight the potential of integrating AR and classic art, via a new partnership with the Fine Arts Museums of San Francisco (FAMSF), which will see an augmented reality try-on element included within its latest exhibition of 20th- and 21st-century women’s clothing in the United States.
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DoubleVerify Expands Assurance Partnership With Meta
Meta advertisers will now be able to access an extra level of assurance over their ad placement, with data measurement platform DoubleVerify announcing an expansion of its partnership with the social media giant, which will now see DoubleVerify offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
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