Daily Minute Master Series
January 16, 2024
by Corey Padveen
Marketing News and Updates
5 Marketing Strategies For Brick-And-Mortar Businesses In 2024
E-commerce giants like Amazon, eBay and Etsy have made it easier than ever for consumers to buy products fast. Despite that, 55% of online shoppers would rather buy from physical stores than online. This is likely due to the appeal of personalized interactions, being able to try out products in-store and receiving a higher level of customer service.
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7 Innovative Marketing Approaches to Boost Your Sales in 2024
Over the past two decades, digital marketing has transformed how companies find customers. Type ‘the state of marketing 2024’ into any search engine, and the results will most likely include some of the following key elements: personalization, use of emerging technologies such as artificial intelligence (AI), creating community, and a degree of uncertainty.
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Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means
For a long time, the biggest pushback on something Google rolled out was the good old Enhanced Campaigns fiasco of 2013, when it essentially took away the ability to bid by device. (Google walked this back two to three years later at Google Marketing Live and acted like it was doing us a favor.)
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TikTok Publishes Valentine’s Day Marketing Guide
With Valentine’s Day fast approaching, TikTok has shared a new guide to help marketers tap into the event, and create more resonant campaigns in response to key trends among TikTok users.
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X Gains Money Transmitter Approval in Utah, the Latest Step in X’s Payments Push
X has taken another step towards Elon Musk’s “everything app” vision, with X Corp gaining money transmitter approval in Utah, making it the fifteenth U.S. state to grant the company a money transmitter license.
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65 Metrics for Social Media Success
Are you struggling to tell if your social media efforts are paying off? Want to learn how to measure social media marketing success? The team from Social Success Marketing share their key metrics for success in this infographic.
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