Daily Minute Master Series
January 15, 2025
by Corey Padveen
Marketing News and Updates
Snapchat Pledges $5 Million in Aid for Los Angeles Fires
Could Snapchat now be emerging as the most respectable of the major social media apps? The ephemeral messaging app, which rose to fame on the back of controversial content, and its subsequent popularity among teen users, has been steadily building its business over the past few years, slowly, and with some setbacks, but steadily on its own path.
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Chinese Officials Consider Elon Musk Takeover of TikTok US
Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users, if the government’s forced sell-off bill is upheld by the Supreme Court, as expected, this week.
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PSA: Xiaohongshu and Lemon8 Are Not Viable Alternatives to TikTok
With just days remaining before TikTok is banned in the U.S., TikTok’s American users are now scrambling for alternatives, with other Chinese-owned apps now gaining traction, as potential new landing spots for enthusiastic TikTok users.
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Mullenweg’s Grip On WordPress Challenged In New Court Filing
A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance structure.
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Local SEO For Service Area Businesses: Targeting Your Coverage
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for service area businesses and implementing the right strategies, you can effectively target your service areas and reach more customers than ever before.
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How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business objectives but also addresses your audience’s specific needs and questions at every stage, you can enhance conversions and boost your lifetime customer value (LCV).
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