Social Media

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

The additions keep on coming for Instagram Stories. This week, reverse engineering expert Jane Manchun Wong has discovered that Instagram is working on a new map sticker for Stories which would display your location on a world map. As you can see in this example, the map sticker would show a section of a world map image, including a marker for your location. You would imagine, due to privacy concerns, that you wouldn’t be able to zoom in too far on that map, giving viewers a precise location, but it could be another way to easily share where you are, and what you’re up to at any given time.

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Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Last month, Apple released its listing of the most downloaded apps on the App Store for 2019, which showed that Facebook and Google held six of the top ten spots, underlining the dominance of the digital giants. Recently, app analytics provider Sensor Tower published its latest data report, which includes, among other elements, its own listing of the most downloaded apps of 2019, covering both Android and iOS activity. And while the results are slightly different to Apple’s rankings, the end picture is largely the same.

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Marketing

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns 

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaign

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How to Optimize Your Videos for YouTube & Google This Year

When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have knocked me over with a feather. That’s when I discovered that YouTube has steadily (and stealthily) increased its organic visibility in Google’s SERPs over the past two years and recently surpassed Wikipedia for the #1 spot.

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