Social Media

Facebook’s Adding More Detail to It’s User Controls Over Advertisers’ Custom Audience List Targeting

“You can choose whether an advertiser can include or exclude you from their target audience at a business account level. That means any advertiser using any list from that business will also not be able to include, or exclude, you in an audience. Or you could make yourself eligible for seeing the ad, if they are using a list to exclude you. In this example, a gym might exclude you from ads to sign up because you’re already a member.” It’s a relatively small addition, but it does serve an important purpose, and it gives users more control over their data, and more understanding as to why they might be seeing certain ads in their Facebook feed. The new option, rolling out later this month, will be available in your ‘Advertisers & Businesses’ listing in ‘Ads Preferences’.

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TikTok is Developing a Feed of Curated Content, Similar to Snapchat’s Discover Stream

As it works to address advertiser concerns around ad placement alongside controversial content, rising video app TikTok is investigating the possibility of a curated content stream, similar to Snapchat’s Discover surface. The Financial Times reports that TikTok is looking at adding in a new highlights ​stream, which would display selected, original videos from popular TikTok creators, alongside content from professional publishers. The added curation would give TikTok’s moderators more control over the viewing experience, ensuring that advertisers don’t end up having their ads wedged in-between controversial posts.

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Marketing

Why Hyper-Personalization is Key for Marketers in 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the ‘tipping point’ where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becoming more integrated with one another in order to deliver customized promotional opportunities.

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Google January 2020 Core Update Rolling Out Later Today

Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings.

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