Daily Minute Master Series
January 11, 2023
by Corey Padveen
News and Updates
How to Take Advantage of Meta’s Advantage+ Shopping Campaigns
After a successful beta test, Meta launched Advantage+ Shopping Campaigns in August 2022, which have since been proven to be an incredibly effective way to drive traffic to your online store, and increase sales with less heavy lifting.
For the full article click here
Meta Calls for Increased Regulation of Child Safety Online
In the wake of its first-ever Youth Safety and Well-Being Summit, which was held last month in Washington DC, Meta has called for global cooperation among governments to establish new, definitive requirements around key elements of child safety online, including provisions for access and detection, as well as rules around who what is and is not acceptable content, particularly in relation social apps.
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Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure
After developing the system in partnership with the Department of Justice for more than a year, Meta has now released the first stage of live deployment for its Variance Reduction System (VRS) for housing ads, which is designed to reduce bias, and increase the equitable distribution of ads across Meta’s apps.
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Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
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Google’s John Mueller: Move JavaScript Below HTML Headers
John Mueller from Google advises placing JavaScript code underneath the HTML header to ensure that search engines can clearly understand your website.
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Apple Ad Network Gives Marketers A New Opportunity
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.
For the full article click here
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