Daily Minute Master Series
February 9, 2026
by Corey Padveen
Marketing News and Updates
TikTok US Explains Privacy Policy Update
It’s taken a little while, but the team on the new TikTok USDS joint venture has come through with an explanation of recent privacy policy changes, the ones that have sparked a wave of conspiracy theories and concerns over the past couple of weeks.
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Snapchat Adds AR Effects for Super Bowl LX
YouTube Shares Insights Into NFL Engagement
YouTube’s latest report looks at “the expanding entertainment universe of the NFL,” and digs into NFL engagement on the platform, and some of the key trends that’ll not only define user activity today, but also throughout the offseason and into the next NFL season.
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Google Shows How To Check Passage Indexing
Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer minimized the technical aspect of the question and went straight to the heart of the issue, which is really about how much content is indexed.
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Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens.
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PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical channel averages, marketers can explore PPC budget rebalancing around buyer intent signals and conversion probability (likelihood that a specific ad interaction, like a click, will result in a valuable action like a conversion).
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