Daily Minute Master Series
February 9, 2024
by Corey Padveen
Marketing News and Updates
10 Super Bowl Marketing Moments That Made History
The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten the game’s final score.
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Meta Shares Notes on the Development of its AI-Based Ad Targeting Systems
This week Meta held a roundtable discussion on AI strategy in marketing, and where advertisers are focusing their efforts in 2024. The session included Meta ad execs, as well as an interview with Cody Plofker, the CMO of Jones Road Beauty, to provide specific, actionable insights into the development of Meta’s ad tools, and the trends that it’s seeing on this front.
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Pinterest Adds More Users in Q4, Announces New Google Ad Partnership
Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential. But its future prospects could also be impacted by the same. Here’s a look at the latest performance update from the app.
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Last Year’s Google Ranking Factors Changes, Explained
Ranking factors are getting more difficult to fully categorize. Today, Google uses the terms “systems” and “signals” more than “ranking factors.”
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Google Updates Web Stories Availability
Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes.
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Google Rebrands Bard As Gemini, Launches New Model & Mobile App
Google is upgrading its experimental AI service Bard by rebranding it as Gemini and introducing a new AI model called Ultra 1.0. Google is also launching a mobile app for Gemini. Sissie Hsiao, Vice President and General Manager of Gemini, shares how people have interacted with the AI since Bard’s launch in an announcement.
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