Daily Minute Master Series
February 9, 2023
by Corey Padveen
News and Updates
15 Industry-Specific Examples Of Effective Experiential Marketing
Consumers today expect a more personalized, relevant customer experience from the brands they support, making the creation of a more memorable CX a top priority for many brands in 2023. A brand’s CX begins with its very first touch point with a potential customer, and exceptional experiences are key at every stage of the marketing funnel—from building brand awareness to converting prospects and fostering loyalty.
For the full article click here
Almost Three Quarters of Marketers Aged Under 45, Study Finds
Does marketing have an age problem? Exclusive data from Marketing Week’s 2023 Career and Salary Survey reveals just how young the profession skews in terms of its age demographic. Of the more than 3,000 marketers taking part in this year’s survey, almost three quarters (74.6%) were aged between 26 and 45-years-old. Breaking this statistic down further, almost half (47.3%) are aged 26 to 35, while more than a quarter (27.3%) are aged between 36 and 45-years-old.
For the full article click here
Giant Spoon Picks the Super Bowl to Test ChatGPT’s Marketing Chops
Instead of human social media strategists and creatives, ChatGPT will be the brains behind marketing agency Giant Spoon’s Super Bowl tweets this year.
For the full article click here
Google Updates Structured Data Guidance To Clarify Supported Formats
Google clarified the structured data guidance with an explanation of why JSON-LD is preferred and to confirm that Microdata & RDFa are fine.
For the full article click here
Google CEO Confirms AI Features Coming To Search “Soon”
Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA.
For the full article click here
Microsoft Announces New Bing and Edge Browser Powered by Upgraded ChatGPT AI
Microsoft has announced a new version of its search engine Bing, powered by an upgraded version of the same AI technology that underpins chatbot ChatGPT. The company is launching the product alongside new AI-enhanced features for its Edge browser, promising that the two will provide a new experience for browsing the web and finding information online.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
