Daily Minute Master Series
February 8, 2024
by Corey Padveen
Marketing News and Updates
Meta Shares Insights into How the Threads Feed Algorithms Work
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app.
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Snapchat is Now Up to 800 Million Monthly Active Users
After a not-so-great Q4 earnings report, which sent shares in the company tumbling yesterday, Snap has today revealed some good news, with its monthly active user count now up to 800 million, rising from the 750 million MAU that it reported in February last year.
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Threads is Testing a New Option to Save Posts
2024 SEO Outlook: Priorities, Challenges & Growth Strategies
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest trends, but stay steps ahead?
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Google Investigating Local Ad Fraud Affecting Business Pages
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles.
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Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google has announced upcoming changes to its bidding strategies for Hotel Ads, as the travel industry continues rebounding from the impacts of the COVID-19 pandemic. With travel resurging globally, Google plans to sunset its commission-based bidding options for Hotel Ads by October 2024. These strategies rely on third-party cookies to accurately determine guest stays and calculate commission payouts.
For the full article click here
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