Social Media

Snapchat Q4 19: Revenue Increases 44% YoY, but Rising Costs Remain a Concern

Back in 2018, reports suggested that Snapchat could end up running out of money, as its growth rates slowed, and its infrastructure costs continued to rise. That’s because under Snap’s deals with Google and Amazon Web Services, Snap needs to pre-contract its cloud-computing costs based on growth estimates. And because fewer new users were signing up, Snap would eventually end up paying for storage it didn’t need. Luckily, Snap was able to re-negotiate its cloud-computing costs last year – but even so, with slowing growth rates, costs continue to mount. Add to that a $100 million legal settlement with shareholders, and Snap’s outgoings have again become a concern, which is reflected in the company’s latest performance update. But it’s not all bad news for Snap – first off, on users – Snap added 8 million more daily actives in Q4, taking it to 218 million DAU to end the year.

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The 7 Biggest Social Media Sites in 2020

All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose where to invest your time (and potentially ad spend)? The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.

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Marketing

Chrome’s Coming Changes to Video Ad Blocking Could Impact YouTube

Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads in short-form videos. The browser will adopt the latest standards for video ads from the Coalition for Better Ads, announced Wednesday. The changes will apply to certain pre-roll, mid-roll and non-linear display ads — and may affect advertising formats on Google’s own YouTube.

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Share of Voice: What It Is, Why It Matters, and How to Measure it

It may not seem like a major concern in some respects, but effective competitor research will reveal a heap of insight into strategy and process, and will help you improve your system in-step. But how do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends? Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics can make for a competent assessment of your own, and each of your competitors’, market share.

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