Social Media

25 Mistakes You Should Avoid Doing on Social Media

Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat, for example. In 2018, Snapchat ran an ad game called “Would You Rather?” One of the questions asked was if users would rather “Slap Rihanna” or “Punch Chris Brown.” The result? Worldwide outrage and an $800 million loss for Snapchat. Sure, the ad’s bad taste is pretty obvious. No one wants to play a game based on domestic violence. But did you know there are other less-noticeable social media blunders that lead to a bad reputation and failure to grow your brand? Here are some you should never do.

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Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

“A common belief is that personalization means providing completely different offerings to each consumer, but this doesn’t always create the most desirable impact for a brand. We’re currently witnessing brands that have built hugely successful businesses over decades on the back of mass marketing suddenly pivot towards extreme personalization for small niches of consumers, only to see disappointing returns. Industry buzzwords such as “1:1 marketing” are contributing to the assumption that this is the way to go for all brands – which is far from the truth.”

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Marketing

Google Discusses Link Reconsideration Requests

In a Webmaster Hangout, someone asked John Mueller about examples of bad links that Google sent his client. The problem was that the sample links were nofollow. Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request. The question asked was long, so I’m not going to reproduce all of it. This is the main part of the question: “Google has sent us two sample links… as an example of unnatural links. I found that one of the links carries nofollow tag… I don’t see how you can… send nofollow tag in a sample URL.”

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Amazon’s Booming Ad Business Grew by 40% in 2019

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenues in 2019 to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Amazon’s advertising business makes up the bulk of what it reports as “Other” net sales. “Advertising as a subset has been growing at about the same rate year-over-year in the fourth quarter than it did in the third quarter,” David Fildes, director of investor relations at Amazon, said on the earnings call last week.

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