Daily Minute Master Series – February 3, 2020.
Social Media
LinkedIn Reaches 675 Million Members, Continues to See ‘Record Levels of Engagement’
As per Microsoft: “LinkedIn continues to create economic opportunity for every member of the global workforce – every seven seconds someone is hired on LinkedIn. We saw record levels of member engagement again this quarter. Marketing Solutions remains our fastest growing business as marketers leverage enhanced tools and LinkedIn Pages to connect with our nearly 675 million members.”
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Snapchat’s ‘Bitmoji TV’ Will Be Launched This Weekend
As first reported by TechCrunch, ‘Bitmoji TV’ will make the custom Bitmoji avatars of you and your Snap friends the stars of their own full-motion cartoon series. The episodic cartoons will be mapped out by Snap’s team, but your custom Bitmoji characters will appear in each, undertaking various types of adventures and quests. The option aims to tap into the rising interest in short, TV-like content, along with the popularity of Bitmoji, while also adding a extra dash of personalization to make it an even more engaging experience. At present, Bitmoji TV episodes are being made available via a dedicated Bitmoji TV section within the app, which you can access via this page (on mobile). You can also scan in the below Snapcode to reach the Bitmoji TV link.
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Marketing
8 Social Commerce Strategies to Win Consumers Hearts and Wallets in 2020
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. According to a U.S. Commerce Department report, the total market share of online U.S. retail sales were higher than general merchandise sales for the first time in history last February. It’s easy to see why brands are increasingly prioritizing their investment in online sales. A recent survey of over 200 retail executives by eTail and Stackla found that 50% of retail brands are currently working to align social media advertising with their overall eCommerce strategy, and 75% say they will increase or maintain their investment in social media marketing within the next 12 months.
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Going Beyond Google: Why You Should Optimize for Other Search Engines
In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites and achieve better levels of organic search traffic. This, however, might not always be the best approach. There are many other search engines that can help our brands be surfaced to our target audience. Some of them don’t always spring to mind when we talk about SEO.The same optimization principles will apply, however. When working in SEO, we hone our skillset. We become great at understanding our audience. We know their content needs and how they search. These skills can easily translate to other platforms outside of the traditional web search engines. Google is not the only web search engine being used. Google might be the largest search engine in your region. It’s probably the most popular with your demographic. However, it won’t be the only search engine they are using.
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