Daily Minute Master Series
February 28, 2023
by Corey Padveen
News and Updates
Facebook Remains the Most Important Network for SMBs, According to New Survey
According to this new survey from Skynova, Facebook remains the most critical connector for SMBs, followed by Instagram, then YouTube. Of course, this is all relative – it depends on what your business sells, and who your target market is. But according to this data, based on a survey of 1,000 small business owners, social media is the key platform for attracting new customers, and Facebook still leads the way.
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Twitter Cuts More Staff as Revenue Trails Expectations
Given the amount of staff cuts at Twitter, you would think that it must be close the brink at this stage, right? To recap, when Elon Musk took over Twitter in October last year, the company had around 7,500 staff, along with a range of contractors in various moderation centers around the world. As a first order of business, Musk went about culling roles, reportedly cutting 50% of staff in early November, followed by more reductions and rationalizations, which included slashing contract staff in the thousands as well.
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TikTok Announces New Brand Safety and Suitability Partners
TikTok has announced a new set of official measurement partners, which will provide third-party data on TikTok ads placement and performance, in order to provide more reassurance to ad partners.
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How To Conduct A Content Audit Step-By-Step
Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours.
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Google Tests Blocking News Content For 4% Of Canadians
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-10.
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Google Ads: New Features For Performance Max Campaigns
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.
For the full article click here
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