Social Media

Twitter Outlines Major Events for March to Assist With Strategic Planning

Twitter has this week outlined all the major events and celebrations of note in March 2020 to help with your strategic planning and campaign tie-ins for the month.  Twitter’s notes act as a complement to its 2020 major events calendar, which you can download in full here, and can be a major help in mapping out your campaigns. Twitter also notes that the platform itself actually turns 14 on March 21st. It seems weird doesn’t it? It doesn’t feel like Twitter has been around for 14 years, yet, it’s also become so ubiquitous that it’s increasingly difficult to recall what things were like when Twitter, and social media more broadly, didn’t exist.

For the full article click here 

New Report Looks at TikTok Best Practices and Benchmarks for Brands

While TikTok has been getting a heap of attention from consumers, it’s still largely new ground for brands, and amid the various concerns around the platform’s moderation policies and data privacy regulations, many are still unsure as to whether to take the leap and try to connect with audiences through the platform’s short video clips. And even then, how do you do it? The other issue with the platform being so new is that there are  few best practices established, particularly in this case because TikTok’s algorithmand distribution processes are different to other platforms. That’s where this report comes in. To help provide more context as to how brands can best use TikTok, the team from Conviva have put together a 34 page eBook which outlines key best practices, provides an overview of TikTok analytics, and lists industry-specific benchmarks for performance to help provide some perspective.

For the full article click here

Marketing

Google Search View in 3D Now Live for E-commerce Sites

At Google I/O last year, Google announced 3D images with augmented reality in search. Google even posted live examples of this last year. But now it is showing up for some e-commerce sites. Glenn Gabe of G-Squared Interactive shared an example on Twitter based on this article of a Burberry bag showing up as a “view in 3D” option in the Google search results. When you click on view in 3D, Google will show you the image using AR, augmented reality, as if it is in front of you through your mobile phone’s camera lens. And you can also see it as a 3D object. You can rotate the bag around and see the various angles.

For the full article click here

The Benefits of Using Marketing Automation

Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to a sales rep. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain these benefits from a marketing automation platform.

For the full article click here