Social Media

Twitter Shares Some Simple Tweet Copy Tips to Improve Campaign Performance

This week, Twitter has launched a new initiative which aims to provide simple tips to help businesses improve their tweet copy. The new program is titled ‘Good Copy, Bad Copy”. As you can see in this clip, Twitter creative lead Joe Waddington has outlined a set of simple, actionable tweet tips, which, while simple in themselves, can significantly improve tweet presentation and performance. As with everything in social media marketing, these are not definitive ‘rules’ as such, but guidelines worth considering. You may want to add them into your process and see what results you get, but it is important to keep tabs on your tweet analytics in order to ensure that any such changes are helping you move towards your goals.

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TikTok Adds Sticker Pinning in Video Clips

TikTok has this week launched a new sticker pinning option in videos, which enables you to attach a sticker to an object in the clip and it will stay in place, and change size relative to the video’s movement. As you can see in the demonstration above, you can pin a sticker by selecting where you want to attach it in the video, and you can use the slider underneath to find the right point. You can also choose how long you want the sticker to appear in the video with the ‘Duration’ option. Once attached, the added graphic will shift in time with the video. The option is similar to the same on both Snapchat and Instagram.

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Marketing

Vimeo Launches ‘Vimeo Create’ to Help Marketers Create Better Videos for Multiple Platforms

Video platform Vimeo has this week officially launched its new Vimeo Create platform, which provides a range of templates and tools to help marketers create more effective video content, for multiple purposes. As explained by Vimeo: “Never picked up a video camera before? Never worked with editing software? Don’t have the budget? Don’t have time to think about making videos for your business? Fantastic. We made Vimeo Create specifically for you. This fast, simple solution gives you exactly what you need to deploy impactful social videos for whatever you need. Think: Stories, ads, customer engagement, and beyond.”

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Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free

Overall this move is consistent with Amazon’s recent movements to make selling most palatable for brand owners. Last March, Amazon sent out emails to many Vendors inferring that to be able to stay on the platform, they need to register for Brand Registry. This newest update aligns with many of the changes that happened in the last two years with advertising products on Amazon. Programs were all renamed to provide consistency between Vendor and Seller Central. If you are a brand or manufacturer that has been putting off getting your trademark, you should consider the Amazon IP accelerator program. More and more, the most powerful tools for optimizing and increasing sales on Amazon are only available to Brand Registry Participants.

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