Social Media

LinkedIn Lets Users Showcase Samples of Work on Their Profiles

A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see. In this new ‘Featured’ section, users can include work samples such as: LinkedIn posts that you’ve created or re-shared. Articles that you’ve authored and published on LinkedIn. Links to external websites, for example your personal blog or portfolio. Media that you can upload, for example your images, documents, presentations, and videos.

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Facebook Tests Format for Separate Facebook Stories Discovery Page

Every time Facebook tries out another Facebook Stories addition, a part of me does feel like its a bit Regina George. But Facebook is certain that Stories are the future of social sharing, and the way more users are heading – and it has the stats to prove that more people are, in fact, using Facebook Stories every day. Whether that’s because Facebook is so dedicated to pushing the feature or people are proactively adopting the option is difficult to say – but this week, Facebook has continued its onward march with Facebook Stories by testing out a new format for its separate Stories discovery page, which you can access by tapping on the ‘See All Stories’ prompt underneath the main Facebook Stories bar.

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Marketing

Introducing the Periodic Table of Digital Commerce Marketing

If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And, of course, each option has its variations, its pros and cons and its emerging best practices. Today at our SMX West conference in San Jose, Marketing Land editor-in-chief Ginny Marvin unveils a new resource to help you get a handle on this rapidly-growing space — the Periodic Table of Digital Commerce Marketing. In the same way our other periodic tables make sense of SEO, paid search and email deliverability and optimization, this fantastic resource pulls together and organizes an astonishing amount of information. Plus, it’s darned good looking and makes for handsome wall decor.

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InVideo’s AI-Powered Editor Automates Video Creation Process

The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted over common technical mistakes or frustrating visual design decisions. We’re using AI to automate the entire video-making process,” said InVideo CEO Sanket Shah in a release announcing the tool. InVideo’s new video-editing tool includes: Video-formatting capabilities for Facebook, Instagram, Twitter, YouTube and WhatsApp. A video and picture library with more than 3,000 designs and premium templates. Subscription pricing range from $10 to $30 a month.

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