Daily Minute Master Series
February 23, 2024
by Corey Padveen
Marketing News and Updates
New Report Looks at TikTok Usage Behaviors in the US
Pew Research has shared some new data on TikTok usage in the U.S., and how Americans are interacting with the Chinese-owned app.
For the full article click here
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing.
For the full article click here
Meta Expands Access to Instagram’s Creator Marketplace
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns.
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7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond
Circumstances have always changed quickly, but the pace of AI development in SEO feels harder to keep up with. There are many uncertainties in Search, and not all advice is timeless.
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Google Ads Performance Max Image Generation Now Available To All
Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide, with more languages to follow. Additionally, Google is enhancing its Ad Strength indicator to give advertisers more information about their ad assets, including amount and quality.
For the full article click here
PPC Experts Weigh In On CPC Inflation
Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click (CPC) prices may not be the answer.
For the full article click here
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