Daily Minute Master Series
February 20, 2024
by Corey Padveen
Marketing News and Updates
Search Marketing Losing to AI Chatbots
Traditional search engine volume will drop 25% by 2026 with search marketing losing market share to AI chatbots and other virtual agents. Companies will be forced to rethink their marketing channels strategy, according to a forecast by market research firm Gartner.
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The Future of Marketing Is Intergenerational
Policymakers, employers, and marketers traditionally have concentrated their attention on people in their 20s, 30s, and early 40s. After all, these have been the largest age groups, the biggest spenders, the trend-setters, and — so we thought — the embodiment of the future of consumption.
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Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
Major marketers are spending more time on brand refreshes — as Digiday previously reported, the recent wave of brand building requests for proposals makes that clear. Throughout 2023, Fanta was one of those marketers as the soda brand sought to modernize its look as well as its product to appeal to younger consumers, particularly Gen Z.
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iGaming as a Tool for Destination Marketing — Opportunities and Challenges
Welcome to the digital world, where iGaming emerges as a transformative force in the realm of destination marketing. It transcends conventional methods, ushering travelers into an immersive area of possibilities. iGaming is full of innovations, blending cutting-edge technology with the allure of far-off destinations. Through captivating visuals, virtual reality escapades and engaging narratives, iGaming invites explorers to start a journey right from the comfort of their screens, igniting players’ wanderlust in ways previously unimagined.
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Inbound Marketing Techniques for Lead Generation
In today’s digital age, where competition is fierce and attention spans are fleeting, businesses are continually seeking effective strategies to attract and convert leads. Inbound marketing has emerged as a powerful approach that focuses on creating valuable content and experiences tailored to the needs and interests of potential customers. This blog post will delve into the intricacies of inbound marketing techniques for lead generation, providing detailed analysis, insights, and frequently asked questions (FAQs).
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5 Questions Answered About The OpenAI Search Engine
It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement.
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