Social Media

Snapchat Launches ‘Swipe Up to Call’ Ads in the US

After launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snap has announced that it will now offer the same to US businesses. As per Snap: “This new ad product will allow automotive businesses to scale test drives and feed their leads funnel. Real estate companies will have another strong tool to increase the reach and prospect volume by getting consumers to immediately call their sales representative to book an apartment showing. Restaurants will be able to use Swipe Up to Call to drive reservations and food orders.” 

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Pinterest Publishes Data on Trending Searches by Women

Ahead of International Women’s Day 2020, Pinterest has this week published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women. As explained by Pinterest: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028. These women are using Pinterest to find ideas for dinner, travel, home and family clothing choices. But, the how-tos and inspiration go beyond recipes, holidays and styling as women also use the platform for tips for buying their first home, traveling solo, and negotiating salary.” 

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Marketing

YouTube is Testing a New Way for Creators to Make Money From Viewers

YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers. With this new feature, viewers can support their favorite creators by purchasing “applause” on videos they enjoy. Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time. Viewers receive nothing in return for purchasing applause, it’s simply designed as a way to personally support YouTube creators. Think of applause like a donation, in the sense that buyers get little more than the satisfaction of knowing they compensated a YouTuber for their work. Donations such as this are popular on platforms like Twitch, where donations account for a significant portion of revenue earned by streamers.

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What the Changes in the Google Partners Program Means for Agencies

Before we get started I want to make one thing clear: I would love nothing more than for Google Partners to be great. To be a thriving community of learning, trust, and credibility. For it to be a place where I can send employees to confidently learn fundamentals. To be a location that is helpful to both agencies and their clients. A program that helps everyone succeed with Google Ads. It would be more than welcomed, it is a need. The changes announced to the Google Partners program last week aren’t that. In fact, just when you thought the program couldn’t get worse, it had a “Hold My Beer” moment. Instead of positively changing the program to create and cultivate a community empowered to serve their clients, the new rules are soiled with sales initiatives that strong-arm agencies to do Google’s bidding – and to do so to the detriment of their clients.

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