Daily Minute Master Series
February 19, 2024
by Corey Padveen
Marketing News and Updates
New Report Finds That X May Be Inflating its Ad Performance Results
Meta Begins Testing Fact Check Markers on Threads
While it doesn’t particularly want political discussion on Threads, Meta also knows that it’s going to happen either way, which is why it’s now expanding its fact-checks to Threads as well, with the first fact-check alerts spotted in-stream late last week.
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Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes
With the latest examples of generative AI video wowing people with their accuracy, they also underline the potential threat that we now face from artificial content, which could soon be used to depict unreal, yet convincing scenes that could influence people’s opinions, and their subsequent responses.
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How Marketers Can Use Virtual Event Data To Drive Engagement
Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can help drive engagement with customers and prospects. Virtual events are one tool that can help marketers create effective channels for doing just that.
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Why Well-Designed Marketing Funnels Are More Important Than Ever For B2C Brands
Glance at an old-school marketing textbook, and you’ll probably see an image of a traditional marketing funnel—awareness, interest, desire, intent, evaluation and purchase. But the B2C landscape has changed drastically over the years.
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How Can You Begin To Rank In New Markets (Local, National, International)
Crafting an effective SEO strategy for regional expansion involves more than technical adjustments. Tailor your marketing approach to diverse demographics and linguistic nuances.
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