Social Media

22 Proven Ways to Get Followers on Instagram

When we write content, we labor over ideas, delivery, and optimization. It should be no different when we share photos and videos on a business or brand’s Instagram account. Take the time to brainstorm clever content ideas that align with seasons, holidays, your business’ upcoming events, and, most importantly, your overall traffic and sales goals. You can still be flexible and post spontaneously as ideas come to you, but having a library of ideas and a (tentative) schedule will keep you ahead of the game instead of scrambling for something to post. Depending on your business, you could potentially post several times a day or several times a week. Make a realistic goal and stick to it.

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Facebook Tests Easier Access to Chronological News Feed and Other Feed Sorting Options

Facebook’s infamous News Feed algorithm has helped the platform maximize engagement, and boost time spent in-app – but it’s also long been a major bugbear for many users. The complex algorithm, which aims to show users more content that they’re likely to be interested in, uses a range of factors in its equations, including when something is posted, how often you interact with the creator, what type of post it is, and more. That means that users generally see posts that are seeing higher levels of engagement appear closer to the top of their feeds. But is that a better experience?  Would you be better off just seeing a feed of all the posts from all the people and Pages that you’ve chosen to follow in reverse chronological order – ala Facebook pre-2013?

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Marketing

Marketers Are Spending More on Data Management Platforms Than Operational Tech

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. and UK based marketers, found that 29% said theyspend more on management tech than operational tech, with another 29% reporting they invest only in management technology solutions versus spending on both.

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Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created in a manager account will be automatically shared with all existing and future sub-accounts. Accounts can receive lists from multiple manager accounts, and you’ll still be able to control which audience lists are active. Sub-accounts cannot yet share audience lists with manager accounts, but that’s an option that will be available in the coming months.

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