Social Media

25 Interesting Snapchat Facts You Need to Know

Snapchat isn’t just about keeping up with the Kardashians. Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas. Snapchat is more than all of that. In fact, if you use it strategically, it can be a powerful tool for marketing your brand. Sounds exciting, right? It is. But before you start marketing on Snapchat, you first need to know everything you can about the app. Why? Because you need to know who’s on Snapchat, how users behave, and what a successful Snapchat marketing campaign looks like. (Also, being a know-it-all is fun!)

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#SMTLive Recap: Social Media Auditing 101

If editing is the most important part of writing, then reporting and auditing is the most important part of social media marketing. Just like editing, analyzing your content’s performance on social is the only way to optimize. How else would you know how to improve your content if you don’t take some time to think critically about what you’ve created already? Because social media auditing is obviously so crucial to this industry, we wanted to open up the metaphorical floor to our #SMTLive audience on the topic. Reporting and auditing is a complicated and technical part of the job for anyone in social media, so we wanted to hear how our community on Twitter gets it done.

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Marketing

How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires.

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How to Use Location Data to Outsmart Competitors & Win Market Share

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. On February 12, I moderated a sponsored Search Engine Journal presented Dan Dillon, VP of Marketing at Reveal Mobile. Dillon shares tips on how marketers can use location data to acquire new customers and steal market share from competitors.

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