Social Media

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook has this week launched another new app via its New Product Experimentation – or NPE – team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015. The latest app from the NPE crew is called Hobbi, which is a Pinterest-like app for collecting images of hobbies and interests, and sorting them into boards to track your progress.

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Social Shorts: Instagram Tests New Stories Trimming Tool, WhatsApp Hits 2B Users, Pinterest to Verify Merchants

YouTube mirrors Twitch with new donate feature. YouTube is testing a clap featurethat lets fans donate to creators, the Verge reported. Officially referred to as “viewer applause,” the feature allows people to purchase a clapping animation that appears over the video they’re choosing to support. The animation is only shown privately to the buyer. While Twitch doesn’t have a clapping function that works as a donation, YouTube is leaning heavily into what works for Twitch’s streamer base. Donations are a big part of how Twitch streamers earn income (alongside subscriptions and ad revenue).

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Marketing

8 Things to Consider Before Running Responsive Display Ads

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create every possible ad size or type. This is one of the reasons Google rolled out responsive display ads in 2016. It was a way to help out advertisers — and a way to potentially fill more ad placements. Since 2018, responsive display ads have been the default ad type for the GDN, and responsive display ads are something we use quite often for clients. And if you’re not using them for yourself or your clients, it might be time to take another look at them — for six good reasons.

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5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no need to stretch the boundaries or challenge this “everything is going great” sentiment. If this sounds familiar it is likely (unless you are the only active player in your industry) that results will begin to stagnate and regress, and there is a need to consider a more robust digital strategy.

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