Daily Minute Master Series
February 14, 2024
by Corey Padveen
Marketing News and Updates
Google Shares Valentine’s Day Search Trends for Your Planning
Google has published some new overviews of Valentine’s Day data, based on Search activity, which point to what’s popular this year, and what people are looking to do to celebrate Valentine’s Day.
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X Announces New Option for Advertisers to Sponsor Creator Video Uploads in the App
After testing out a new form of creator monetization with YouTube star MrBeast, who made over $250,000 from his first upload in the app, X has now officially announced its new “Creator Targeting” ad option, which will enable brands to sponsor selected creator content in the app.
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The Power of Press: Scalable Strategies To Earn 100’s Of Digital PR Links
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and public relations have emerged as a powerful alternative. However, securing meaningful links and mentions from journalists and the press can be both a creative and process challenge.
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12 Hidden PPC Features You Should Know About
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable for optimizations and campaign efficiency. These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities.
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Google AdSense Shifts To eCPM Payment Model
Google Uses AI To Detect Fake Online Reviews Faster
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that damage their reputations on Google Maps and Search.
For the full article click here
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