Daily Minute Master Series
February 14, 2023
by Corey Padveen
News and Updates
The ChatGPT AI Hype Cycle Is Peaking, but Even Tech Skeptics Don’t Expect a Bust
The arrival of OpenAI’s ChatGPT and generative AI only a few years after the hype cycle over the metaverse has attracted both the AI bulls and bears as tech pursues its next big thing. The metaverse came with NFTs, an extension of cryptocurrencies and the blockchain, and for now, it’s all looking like the hype cycle warning is a good thing to heed. One thing is certain: Silicon Valley needs a next big thing, as the industry is seeing a contraction unlike anything it has experienced over the past decade, with tech leading layoffs in the economy and cost-cutting now the norm for the one sector which has been accustomed to operating with a blank check from investors.
For the full article click here
Trends In Influencer Marketing: How Brands Can Navigate The Future
Influencer marketing has become an increasingly popular way for businesses to promote their products and services. By partnering with social media influencers who have large and engaged followings, companies can reach a wider audience and build credibility for their brand.
For the full article click here
Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession
When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This is the one area of businesses where results may seem intangible, and executives could assume — at their peril — that slicing away some of the perceived marketing fat will make little difference to the end result. The truth could not be more different.
For the full article click here
Will Artificial Intelligence Change The World Of Digital Marketing Forever?
Since the launch of ChatGPT by OpenAI in November of 2022, many in the digital marketing world have been wondering how artificial intelligence might change our industry forever.
For the full article click here
Econsultancy’s Digital and Marketing Trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face?
For the full article click here
During the pandemic, lots of consumers have been more focused on their health and personal wellness. That’s translated to a boom in sales of vitamins, dietary supplements and apps to help us sleep better and be more mindful and maybe stick to a diet. Whelan said the wellness industry is definitely having a moment fueled by young consumers and social media.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
