Social Media

Snapchat is Testing a Major Redesign to Simplify In-App Navigation

As reported by Casey Newton in The Interface, and as you can see in the above images, the new navigation bar would link to five sections. The first would be the Snap Map, which is currently accessible by swiping down on the main camera screen, though is not clearly noted as such anywhere in the app. The second is the chat section, where you can conduct message conversations with friends (second screenshot above.) The third is the main camera, which the app opens to. The fourth is essentially the current Snap Discover section, but renamed ‘Community’, which would feature all the content from connections, people you follow, personal recommendations, etc. (first screenshot above) The fifth would be the new ‘Discover’, which would showcase Snap’s original programming, which has seen a significant boost in viewership over the past year

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FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties

“Facebook’s Instagram and Google’s YouTube are major vehicles for influencer marketing campaigns, with China-based TikTok also growing rapidly. Social media platforms promote and profit from influencer marketing in many ways. […] According to one estimate, companies spent $8 billion on advertising through social media influencers in 2019. Due to its perceived effectiveness, spending on influencer marketing is projected to increase to $15 billion by 2022. But, there is a harmful, dark side of this approach. Fake accounts, fake likes, fake followers, and fake reviews are now polluting the digital economy, making it difficult for families and small businesses looking for truthful information.”

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Marketing

Customers Want More Text-Based Customer Support Options from Brands

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of a survey conducted by the customer experience platform UJET polling 500 U.S. consumers on customer support experiences. The survey revealed people want more text-based customer service channels — and that most rank “human interactions” above technology-enabled experiences.

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Google Partners Program Puts New Requirements on Companies

Up until now, performance has been based on a company’s growth in overall revenue and number of advertisers, as well as revenue growth and retention of a company’s clients. As of June 2020, performance will simply be based on whether a company follow’s Google’s optimization score recommendations. Google Partner companies that meet the new set of requirements in June 2020 get access to a few new features such as a new Partner badge, new status a product capabilities categories, and new program benefits.

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