Social Media

Instagram Is Testing a New Trimming Tool for Instagram Stories Clips

The addition is fairly straight-forward, but it could provide significant benefit to Stories creators. At present, many creators use third-party editing tools before uploading to Stories in order to get their timing and content right in each frame, but the capacity to edit in-stream would streamline the process, particularly when you’re on the go. For brands, it would also make it easier to create more focused, polished Stories. And while various reports have suggested that off-the-cuff, in-the-moment Stories perform best, being able to trim and enhance your Stories frames is not a significant deviation from that same type of immediacy and connection.

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Pinterest Reaches 335 Million Active Users, Surpass $1 Billion in Revenue in 2019

Back in 2015, leaked documents outlined Pinterest’s ambitious growth plans. The company, which at that time was generating around $25 million in revenue per year, projected an increase in monthly active users to 329 million by 2018, and a jump in revenue to a massive $2.8b.  And while those projections were indeed ambitious – and it’s now a year beyond that initial mark – the platform is not so far off. I mean, revenue-wise, it still has a way to go, but at the end of 2019, Pinterest sat at 335 million MAU, while it exceeded a $1b in revenue for the first time.

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Marketing

What Gen Z is Watching Online – and What That Means for Marketers in 2020

Media headlines and marketing campaigns have given the Millennial generation (born between 1981 and 1996) attention for years, but more recently, there’s also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born in 1997 and onwards. And while both of these demographic subsets are considered the “younger generations”, there are many key differences between Gen Z and Millennials, which is particularly evident in the content that they consume. For example, Millennials are known for cutting the cord – in other words, ditching cable for online streaming services – but Gen Z was never connected to the cord to begin with. Instead, Gen Z users are attracted to social platforms, including YouTube, and newcomer TikTok, which has lead to completely different viewing behaviors and content interests, evolving media consumption trends which are important to note. So what is Gen Z watching – and what does that mean for your marketing efforts?

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Microsoft Advertising Introduces New Features for Shopping Campaigns

To help advertisers make more informed bidding decisions, Microsoft Advertising has integrated performance data into product group subdivisions. With this data, advertisers can see how certain categories are currently performing, which can assist with deciding how to set up product groups. “All of these improvements will save you time and make it easier to view performance of your Product Groups and make bulk changes to bids and Product Group divisions.”  These changes will be rolling out to all Shopping Campaign advertisers over the next few weeks.

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