Daily Minute Master Series
February 10, 2025
by Corey Padveen
Marketing News and Updates
Google Announces New Integrations for Campaign Manager 360
Google has announced some integrations for its Campaign Manager 360 platform, which provides a centralized management platform for advertisers and agencies.
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TikTok Looks to Alleviate Data Security Concerns in the US
Amid ongoing concerns about its links to the Chinese Government, and its alleged national security risk in the U.S., TikTok has published a new overview of the various measures that it’s undertaken to ensure that U.S. user data remains separate, and that TikTok operates without CCP influence.
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Snapchat Shares Marketing Tips for Valentine’s Day
Valentine’s Day is coming up later this week, which means that, for one, you probably need to plan something for your partner. But also, you need to sort out your seasonal marketing push, which Snapchat’s looking to help with these tips.
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Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google is still the leading search engine, but new data shows the market is changing. A study of 13,700 websites by SE Ranking found that Google generated an average of 94.8% of organic traffic last year. At the same time, ChatGPT and Perplexity are showing up more in referral traffic reports, which means they’re gaining traction.
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7 Creative Ways To Leverage Video In Marketing
When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and over again. Yet, there are always a few creators who are able to stand out, publishing unique and never-before-seen videos. So, how do you come up with video content ideas that are uniquely new and uniquely you?
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Google’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages dropped from Google’s index and then adding the individual URLs to robots.txt. Google’s John Mueller suggested a solution that goes in a different direction.
For the full article click here
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