Social Media

New Instagram Feature Helps Users Clean Up Their Following List

In a statement to TechCrunch, an Instagram spokesperson says: “Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.” In other words, Instagram users can filter out the noise from their feed by reviewing these new Following Categories.

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Twitter Says Ad Tech Product Updates Will Improve Direct Response Advertising

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs also grew to 31 million, up 15% year-over-year and 3% from the third quarter of 2019.

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Marketing

Google Shopping Ads in Gmail & This Week’s Digital Marketing News

On this week’s episode of Marketing O’Clock, we’re talking about a new placement for Google shopping ads, new guidelines for video ads from Chrome, a review hub for restaurants on TripAdvisor, and how to create traffic jam with one little red wagon. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they cover these digital marketing news stories:

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Google Offers Advice on Ranking Better

In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. A publisher observed that after two years of work their website has started to rank without having build a single link. The question is basically about link building and if building links is necessary, given his experience in ranking without doing any link building.

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