Social Media

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all within the Ad Manager dashboard, as opposed to having to extract the data for each account yourself.

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Instagram Publishes New Guides for Parents and Teens on Safe Use of the App

Instagram has this week published two new guide books, both for parents and for teens, to help them better understand how to use the app safely, and how to manage the potential psychological impacts of navigating the feed. Produced in conjunction with The Jed Foundation, which works to promote measures to protect the emotional health of teens and young adults, the guide books contain a range of insights into how Instagram works, and aim to shine a light on what’s happening behind the scenes for each user, in order to reduce unhealthy comparison.

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Marketing

Google Ads to Explain Why Changes in Performance Occurred

Advertisers can view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred. With this new feature, advertisers can spend less time diagnosing performance changes and more time optimizing their campaigns. Look for it next time you’re comparing changes over time – significant changes will be emphasized in blue, as shown in the example below.

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Social Shorts: TikTok Under Fire For Discrimination, Facebook Enforces Special Ad Restrictions, Twitter expands Brand Surveys

The social media giant filed a lawsuit Wednesday against one entity and two individuals for allegedly operating a hacking campaign targeting accounts on the social network. The alleged hackers are being accused of taking over their victims’ accounts to use their money to buy ads and fraudulent products, according to the lawsuit. Facebook said it’s paid more than $4 million in reimbursements to victims of these hacks. The company said it will continue to work toward mitigating malicious behavior on the platform, adding, “Creating real-world consequences for those who deceive users and engage in cloaking schemes is important in maintaining the integrity of our platform.”

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