Daily Minute Master Series – December 6, 2019.
Social Media
Your Youtube Subscriber Numbers Could Take a Hit This Week
So YouTube’s saying that even if you do lose a few subscribers, that won’t really matter, in a broader context, as they weren’t really watching your content anyway. Which is true – but then again, subscriber counts do matter in respect to the platform’s monetization tools and expanded features. YouTube Stories, for example, is only available to channels with over 10,000 subscribers, while Super Chat, YouTube’s live-stream tipping feature, only becomes available once you hit 1,000 subscribers.
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Marketing
The Process and Performance of Ad Retargeting, and Why You Should Be Using It
As noted, retargeting is a cookie-powered form of tracking which enables a javascript code to non-invasively, and anonymously, ‘follow’ your targeted audience across the internet. Website owners embed a small segment of code within their website – commonly referred to as a pixel. Whenever a visitor arrives onto one of your pages, this pixel will leave an anonymous cookie that will be stored in their respective browsers. From here on in, whenever your cookied visitor browses the internet, the code will carefully position relevant adverts to pique the interest of your former visitors.
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Facebook Adds New Measures To Enforce Targeting Restrictions On Potentially Discriminatory Ad Types Google Extends Optimization Score to Display Campaigns
Scores range from 0% to 100% and indicate how well your campaigns are expected to perform based on a number of factors such as targeting, bid automation, ads and extensions and more. The score is accompanied by a set of automated recommendations with indicators of how much of a score improvement you can expect to see by accepting them. These scores and accompanying recommendations can be directionally helpful, but don’t accept the recommendations blindly. Carefully consider them and whether they are right for your campaign. And equally important on the flip side, an optimization score of 100% with no recommendations does not mean there aren’t plenty of opportunities for improvement.
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5 Ways to Make PPC & CRO Together for Bigger Wins
Paid search advertising (PPC) and conversion rate optimization(CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts.By sharing your findings between the two to combine paid search and CRO into one strategy, you can drive the very best results.
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