Daily Minute Master Series – December 5, 2019

Social Media

6 Key Social Media Trends to Watch in 2020

We know that consumers are growing increasingly wary of ads in their feeds, and more than ever before, they’re now seeking reviews from people they trust when making purchasing decisions. These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche artists and experts in specific fields. Social media has always been great for SMBs and startups, because it allows small brands with little to no budget to compete with larger brands on the same stage. Many SMBs don’t have the budgets to go after the “named” influencers, so we see a larger opportunity for the growth of micro-influencers in the new year.

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Instagram Adds Age Checks For New Accounts, New Options to Restrict Messaging

Again, adding additional measures to protect younger users is an important step, even in basic form like this. Facebook has had the same for years, and TikTok also has age checks in place. And while younger users can still side-step such requirements, it adds another detection and enforcement tool, expanding Instagram’s options in this respect. Interestingly, Instagram is also looking to age-gate business accounts. Earlier this year, a research report suggested that a growing number of young users had started converting their personal Insta profiles into business accounts in order to access more in-depth audience data on post-performance, in response to Instagram hiding total like counts.

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Marketing

Now Is The Time To Position Your Site For A Successful Start to 2020

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site for a successful Q1. Specifically, if your strategy has a heavy focus on link acquisition and manual outreach, the end of the year is the perfect time to shift some of your efforts to other areas – response rates to outreach are traditionally lower in November and December as people are away from their emails on holiday vacations.

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Facebook Adds New Measures To Enforce Targeting Restrictions On Potentially Discriminatory Ad Types

First off, Facebook has announced that the new ad restrictions in these categories will now be applied across all of its various ad creation surfaces, including Ads Manager, Instagram Promote, the Facebook Marketing API and ads created via Facebook Pages. The new restrictions for these ad types came into effect back in August, but up till now, they’ve only been fully enforced when those ads were purchased through Ads Manager. Now, the limitations will be uniform across Facebook’s ad surfaces, ensuring that the restrictions are more thoroughly enacted.

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