Daily Minute Master Series
December 31, 2024
by Corey Padveen
Marketing News and Updates
2025 Marketing Trends: What to Expect in the New Year
As we step into 2025, the marketing landscape continues to evolve at an accelerated pace. With advancements in technology, shifts in consumer behaviour, and the emergence of new digital tools, businesses must adapt to stay competitive. Here’s a closer look at the key marketing trends set to shape 2025 and how your business can thrive in this exciting new era.
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Google Gemini Deep Research May Erode Website Earnings
There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true, not only would this impact affiliate site earnings, it could also decrease ad revenues and web traffic and to informational sites, including to the “lucky” sites that are linked to by Google’s AI research assistant.
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Reddit Is Ready For Brands: How To Build Real Connections And Succeed
Learn how to leverage Reddit for your brand. Explore the opportunities and strategies for engaging with Reddit’s active and influential community.
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Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage campaigns, and even analyze performance. Privacy updates threw yet another curveball, with third-party cookies trying to fade into the sunset, but then Google reversed its decision, and platforms stepped up with new privacy-friendly targeting solutions.
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Google AI Overviews Claims More Pixel Height in SERPs
New data from BrightEdge reveals that Google’s AI Overviews is increasingly blocking organic search results. If this trend continues, Google AI Overviews and advertisements could cover well over half of the available space in search results.
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Google CEO’s 2025 AI Strategy Deemphasizes Search Box
Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search.
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