Social Media

Snapchat Outlines Rising Trends for 2020 In New Report

So what’s cool with the kids, and what are likely to be the key trends of note among younger audiences in 2020? Given that some 73% of 18 to 24 year-olds use Snapchat, its data insights likely provide some indication, and this week, Snapchat has provided an overview of the key trends of note as we head into 2020, based on on-platform discussion and chatter leading into the latter part of the year.

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Spotify Latest Platform to Halt Political Ads

Tech platforms have been grappling with how to handle political advertising on their sites, particularly ahead of the 2020 U.S. presidential election. In November, Twitter announced a ban on promoting political content. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Twitter CEO Jack Dorsey tweeted. Microsoft-owned LinkedIn and Bing do not allow political advertising. Facebook introduced new rules for political campaign and issue ads in 2018, requiring advertisers to be verified. However, Facebook refuses to fact check political ads. Spotify’s new policy will cover candidates, elected and appointed officials, nonprofits and political parties and Super PACs as well as advocacy content around political entities and legislative or judicial outcomes, Ad Age reported.

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Marketing

Pop-up Ads: Why Everyone Hates Them and Why They’ll Never Die

“I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, interruptive and distracting. In fact, they’re so generally loathed that their inventor, Ethan Zuckerman, has apologized publicly for creating them. So why do we as marketers keep using them? Although Zuckerman’s original windowed display ads have gone out of vogue, pop-up ads are everywhere on the internet. And their most prevalent form? On-site pop-up ads. Now, some companies have tried to rebrand these sorts of pop-up ads using fancy titles like “exit overlays,” but at the end of the day, a pop-up ad is still a pop-up ad. It pops up on the user’s screen, hijacks their experience and bugs the heck out of people.

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2019: The Year That Privacy Got Real For Marketers

The California Consumer Privacy Act (CCPA) was passed in 2018 and came into sharp focus this year, as January 1, 2020 has approached. As we draw closer to that implementation deadline, the IAB, DAA and a host of software companies have introduced “compliance frameworks” and tools to help marketers and publishers address the requirements of the act. However, there’s still considerable corporate foot dragging and uncertainty. That’s consistent with what happened with GDPR compliance. Indeed, many companies operating in Europe are still not fully compliant more than a year and a half later. With CCPA, there won’t be any enforcement actions before July 1, 2020, giving affected marketers some additional time to get in line.

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