Social Media

How to Create Content Your Target Audience Actually Wants

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.

For the full article click here 

Marketing

Faceted Navigation: Best Practices for SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of page, the importance of things like crawl budgetcannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying to accommodate various attributes that are a common theme with ecommerce (sizes, colors, price ranges, etc.). Faceted navigation can help solve these challenges on large websites.

For the full article click here

What Account-Based Marketing Will Mean for B-to-B in 2020

It’s safe to say that 2020 will bring increased competition for b-to-b companies across geographies and market sectors. Adding to this already intense market is an increase in the number and diversity of roles involved in buying decisions, along with added pressure for b-to-b marketers to adhere to best practices in customer experience, media buying and measurement. Fortunately, more tools tailored to the needs of b-to-b marketers are becoming readily available, none more so than those that support the efforts of account-based marketing (ABM).

For the full article click here

SEO Year In Review 2019: Zero-click Searches BERT, Local Spam and More

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more disruptive than it gets credit for. We said goodbye to Google+, the company’s biggest (and doomed) push into social media. And, after 21 years, Google co-founders Larry Page and Sergey Brin stepped down and appointed Google CEO Sundar Pichai to lead Alphabet.

For the full article click here