Daily Minute Master Series
December 27, 2024
by Corey Padveen
Marketing News and Updates
When Innovation Backfires: What 2024’s Marketing Fails Teach Us About Sensitivity and Strategy
With firms considering squeezing their marketing budgets, digital channels have become the main mode of advertising and the number one go-to choice for small firms with a low marketing budget. Social media, search engines, and emails allow firms to reach specific audiences without overspending, offering scalable solutions that fit diverse marketing needs.
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2024’s Most Overhyped Marketing Trends, According to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away. As we look back on 2024, we asked CMOs and other top marketers what they believe to be the most overrated trends in marketing today. Whether it’s inauthentic celebrity endorsements or ad-tech buzzwords like “curation,” they didn’t hold back.
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Why Making A Good YouTube Video Is Hard (For Businesses)
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the world, and YouTube videos can appear in Google Search results. This makes a YouTube presence a combined social media and SEO strategy. Entire businesses can be built on YouTube.
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7 Content Writing Trends For 2025
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the core of this evolution lies the concept of “information gain,” which directly affects how search engines like Google and ChatGPT Search, which uses Bing, measure the distinct value your content adds to the web.
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Major Outage Hits OpenAI ChatGPT
Major global outage hits OpenAI. Highest severity for ChatGPT and API service while Sora is only partially affected.
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Revolutionizing Marketing: The Rise Of Situational Content Strategies
Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern decision-making.
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