Social Media

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

The listing, which Facebook has compiled into a new, 30-page eBook, is based on examination of on-platform conversation shifts over the last two years, and now covers global trends, as opposed to only US usage: “In our previous reports, we’ve featured trends from the US. Now, in our third year, we’ve expanded our view to include trends from four regions – Asia Pacific, Europe, Latin America and North America – and 14 countries within them. Our new global view allows us to highlight the diversity of people and ideas on our platform and to look at trends in a new way. “

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How to Get Verified on Facebook and Instagram

Hey, do you want to get that elusive verified tick on your Facebook and/or Instagram profile? Of course you do, everyone does – and now, Facebook has provided an updated overview of how you can do it. But a word of warning – even if you do apply through these processes, there is absolutely no guarantee, of any kind, that Facebook or Instagram will approve your verification request. The below notes simply relate to how you can go about applying, it’s not an insider’s guide to getting verified, as such.

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Marketing

Amazon Makes It Easier for Agencies to Advertise on Their Clients’ Behalf

Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account. If you don’t have an account yet, and you’re going to be advertising on behalf of an Amazon vendor, click “Register” and then choose “I represent a vendor.” After you fill in the account details, Amazon will either send you an email with instructions for requesting client approval or send an email directly to the client contact if you provide the appropriate email address. It will need to go to the contact who manages the vendor retail relationship with Amazon via Vendor Central. Once the contact approves the request, you’ll be cleared to advertise.

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3 Tips to Elevate Your Brand’s Email Program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of Email, recommended in its private Facebook Group to audit your subscription process at least annually. Going through the process of signing up for your own emails allows you to experience it from the user’s perspective.

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