Social Media

Social Shorts: Facebook Tests Brand Collabs Tool on IG, Twitter Beefs Up Safety Council, YouTube Creators Protest Censorship

Snapchat unveils interactive ad format. In partnership with Paramount Pictures for the 2020 release of “Top Gun: Maverick,” Snapchat has launched a new interactive movie preview ad format dubbed the “trailer reaction lens.” These AR lenses allow Snapchat users to participate in the campaign by creating their own content in a split-screen format, capturing both the movie trailer and the user’s reaction. Users can add creative elements to their reaction shots with digital overlays used to promote the film. The move adds Snapchat to the growing list of platforms attempting to encourage real-time interaction from users.

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Marketing

A Geek’s Guide To Managing Your Email List In 2020

Email marketers should remain cautious to not overwhelm new subscribers with onboarding campaigns. A 2019 survey from GetResponse that analyzed global email users indicates that high send frequency results in low engagement — but could be offset by optimized subject lines. Make engagement a KPI for these types of emails.Brand email communications should be a two-way street. Many brands still use ‘donotreply’ email addresses when sending emails through an email service provider. Why wouldn’t you want to hear direct feedback from your subscribers?

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SMS Overtime: Here’s How To Take Control Of Your Account Ad Groups And Search Terms

There are a few considerations to think about with this question. The very first one is simple, but quite important, “Do searchers consider these words to be the same?” For instance, in my presentation, we looked at car hire and car rental search terms. Google considers these words to be the same and will show them interchangeably. However, searchers interact very differently with these terms. If searchers are interacting differently with the keywords, you want to keep them both and often put them in their own ad groups and then use exact match negative keywords to make sure the proper one is being displayed to the user.

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Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options How To Use XML Sitemaps To Boost SEO

As the web evolves, so too does Google and SEO.This means what is considered best practice is often in flux. What may have been good counsel yesterday, is not so today.This is especially true for sitemaps, which are almost as old as SEO itself. The problem is, when every man and their dog has posted answers in forums, published recommendations on blogs and amplified opinions with social media, it takes time to sort valuable advice from misinformation. So while most of us share a general understanding that submitting a sitemap to Google Search Console is important, you may not know the intricacies of how to implement them in a way that drives SEO key performance indicators (KPIs).

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