Social Media

LinkedIn Publishes New Data On Ad Engagement for B2B Brands Over the Holidays

Should you be running ads or publishing content over the holidays? The instinctive logic is probably that you shouldn’t – people are spending more time with family, sharing updates with friends. They likely want a break from work-related posts and material. But then again, people also have more free time. Maybe, in those gaps where they’re taking a moment to themselves, they might actually want to read something related to their professional interests. This is question that many social media managers have asked themselves over the years, and there isn’t a definitive answer. But this year, LinkedIn went to the tape – utilizing its insights on B2B ad engagement from last year, LinkedIn has identified some key trends in B2B content engagement over the period, which may help to inform your strategic approach.

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Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

As part of its burgeoning eCommerce push, earlier this year, Facebook acquired video commerce startup Packagd, which, prior to the acquisition, had been focused on enabling users to make direct purchases of products via live-stream, unboxing-type videos. As per Bloomberg: “The social media company bought Packagd, a five-person company founded by Eric Feng, a former partner with Kleiner Perkins Caufield & Byers, and most of the startup’s team joined Facebook in September. Packagd was building a shopping product for YouTube videos. “Think of it as a re-imagination of QVC or a home shopping network,” Feng said in a 2017 interview with Bloomberg Television’s Emily Chang.”

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Marketing

Google Ads to End Customer Support Via Social Jan 1,2020

Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a pinned post directing them to the online support form.

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Here’s How Google BERT Can Impact Your Content Marketing Efforts

BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Major algorithm updates like this generally send SEO professionals into an uproar about how to optimize – chock full of tall tales and misinformation. Google’s mysterious algorithms are on a never-ending quest to better understand what exactly searchers are looking for.

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