Social Media

Facebook Seeks Music Video Deals to Boost Facebook Watch

“Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music videos to hit songs.” If Facebook were able to secure the rights to include music videos, that could make it a more viable alternative to YouTube, while it could also look to offer better terms to rights holders, which could, potentially, also see Facebook hosting exclusive clips. That would be a major win for its video platform.

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Facebook Will Run it’s First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

As you can see in this example, groups is the specific focus of the ‘More Together’ ad push, with Facebook giving its on-platform communities a more concerted drive since 2017. Back then, in the wake of the Cambridge Analytica scandal, Facebook also changed its mission statement from “Making the world more open and connected” to “Bring the world closer together” – with so many issues stemming from that open connectivity, Facebook aimed to re-align itself around community, while usage patterns have also shown that more conversations are gradually shifting into private messaging and closed groups.

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Marketing

Google Says Some Search Console Data For December Might Be Inaccurate

Google quietly announced that a bug was discovered in Search Console which may impact reporting for a period of time in December. Specifically, the bug affects reporting of Google Discover impressions and clicks between December 8 and December 13. As a result, site owners may see a data drop in the Performance report during that time period.

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Facebook Expands Brand Collabs Manager to Include Instagram Creators

With influencer marketing set to remain a significant consideration in 2020, particularly on Instagram, Facebook is now looking to provide an easier, more direct way for brands and Instagram creators to collaborate on campaigns and partnerships. Last year, Facebook launched its Brand Collabs Manager tool, which is essentially a search engine for Facebook creators, in order to help brands find relevant, on-platform influencers to connect with. Now, Facebook is opening up Brand Collabs Manager to Instagram creators as well, which will make it a more comprehensive creator marketplace tool, and could, potentially, establish the building blocks for the definitive Instagram influencer database.

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